ANALISIS USER EXPERIENCE (UX) PADA ONLINE FOOD DELIVERY DI JABODETABEK MENGGUNAKAN USER EXPERIENCE QUESTIONNAIRE (UEQ) (Studi Kasus Layanan GoFood dan GrabFood)

Authors

  • Muhammad Rizki Perdana Universitas Pdjajaran
  • Irsyad Kamal UNIVERSITAS PADJAJARAN

DOI:

https://doi.org/10.37932/je.v13i2.835

Keywords:

Online food delivery , GoFood, GrabFood, User experience questionnaire (UEQ)

Abstract

According to this research, GoFood has a better user experience than GrabFood, as measured by the User experience questionnaire (UEQ) and UEQ Compare Product analysis. The data analysis, which was based on the responses of 290 people from the Jabodetabek region, indicates that GoFood scored higher on the UEQ and UEQ Compare Product analysis scale. The rating intervals for five (5) indicator groups - attractive, perspicuity, efficiency, dependability, and stimulation - were excellent, while the rating for the novelty indicator was good.

References

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Published

2023-09-29

How to Cite

Rizki Perdana, M. ., & Kamal, . I. . (2023). ANALISIS USER EXPERIENCE (UX) PADA ONLINE FOOD DELIVERY DI JABODETABEK MENGGUNAKAN USER EXPERIENCE QUESTIONNAIRE (UEQ) (Studi Kasus Layanan GoFood dan GrabFood). Jurnal Ekobis : Ekonomi Bisnis &Amp; Manajemen, 13(2), 176–193. https://doi.org/10.37932/je.v13i2.835

Issue

Vol. 13 No. 2 (2023): Jurnal Ekobis: Ekonomi Bisnis dan Manajemen

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Copyright (c) 2023 Muhammad Rizki Perdana, Irsyad Kamal

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