PUTRA, I. P.; RIANA, E.; NURMALA, R.; KUSWOYO, M. T. PENGARUH PRODUCT QUALITY, BRAND IDENTITY, PRICING STRATEGY, DAN PROMOTION TERHADAP PURCHASING DECISION . Jurnal Ekobis : Ekonomi Bisnis & Manajemen, [S. l.], v. 13, n. 2, p. 139–154, 2023. DOI: 10.37932/je.v13i2.800. Disponível em: https://ejournal.utmj.ac.id/index.php/ekobis/article/view/800. Acesso em: 20 sep. 2024.