PENGARUH PERSEPSI KUALITAS, KEPERDULIAN LINGKUNGAN DAN PERSEPSI NILAI
TERHADAP NIAT BELI KONSUMEN DENGAN SIKAP KONSUMEN SEBAGAI VARIABEL MEDIASI
DOI:
https://doi.org/10.37932/ja.v14i1.1014Keywords:
Persepsi Kualitas, kepedulian lingkungan, persepsi nilai, niat beli konsumen, sikap konsumenAbstract
Penelitian ini merupakan jenis penelitian survei dengan menggunakan pendekatan kuantitatif pada konsumen The Body Shop. Penelitian ini berjudul: Pengaruh Persepsi Kualitas, Kepedulian Lingkungan dan Persepsi Nilai terhadap Niat Beli Konsumen dengan Sikap Konsumen sebagai Variabel Mediasi. Tujuan penelitian adalah untuk menganalisis pengaruh persepsi kualitas, kepedulian lingkungan dan persepsi nilai terhadap niat beli konsumen dengan sikap konsumen sebagai variabel mediasi. Populasi dalam penelitian ini adalah konsumen The Body Shop yang jumlahnya tidak dapat diketahui secara pasti. Jumlah sampel yang diambil dalam penelitian ini adalah 132 responden. Metode pengumpulan jumlah sampel yang digunakan adalah metode accidental sampling. Berdasarkan hasil penelitian dapat disimpulkan bahwa persepsi kualitas, kepedulian lingkungan dan persepsi nilai memiliki pengaruh positif terhadap niat beli konsumen. Sikap memediasi secara parsial pengaruh persepsi kualitas dan kepedulian lingkungan terhadap niat beli konsumen. Sikap konsumen tidak dapat memediasi persepsi nilai terhadap niat beli konsumen. Sikap konsumen berpengaruh positif terhadap niat beli konsumen.
Downloads
References
Aaker, D. A. 1996. Measuring Brand Equity Across Product and Markets. California Management Review Vol. 38 No. 3. Spring.
Ajzen, I. and Fishbein, M. 1980. Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice.Hall.
Ajzen, I. 1991. The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179–211.
Ajzen, I. and Fishbein, M. 2000. ‘Attitudes and the attitude-behaviour relation: reasoned and automatic processes’, European Review of Social Psychology, Vol. 1, No. 11, pp.1–33.
Albayrak, Sevil, Ayse Yildiz, and Saime Erol. 2013. The Effect of Peer Bullying Education on Adolescents’ Knowledge, Attitudes and Behaviors Towards Bullying. Procedia - Social and Behavioral Sciences 46:4620–25. Retrieved June 15, 2014.
Aman, -A.H., Harun., -A., Hussein, -Z. 2012. The Influence of Environmental Know- ledge and Concern on Green Purchase Intention the Role of Attitude as a Me- diating Variable. British Journal of Arts and Social Sciences, 7 (11), 145-167. http: //doi.org/10.18415/ijmmu.v6i2.706
Barr, S. 2007. Factors influencing environmental attitudes and behaviors. Environment and Behavior, 39(4), 435–473.
Bhuian, S. N. 1997. Marketing cues and perceived quality: Perception of Saudi consumers toward products of the U.S., Japan, Germany, Italy, U.K. and France. Journal of Quality Management, 2(2), 217-32
Choi, E., & Lee, K. C. (2019). Effect of trust in domain-specific information of safety, brand loyalty, and perceived value for cosmetics on purchase intentions in mobile e-commerce context. Sustainability, 11(22), 6257
Dagher, G. & Itani, O. 2012. The influence of environmental attitude, environmental concern and social influence on green purchasing behavior. Review of Business Research, Vol. 12 No.2, pp.104-111.
Fishbein and Icek Ajzen. 2004. Attitudes, Personality and Behavior. New York: Open University Press
Ekinci, Y., Dawes P. L., & Massey, G.R. 2008. An extended model of the antecedents and consequences of consumer satisfaction for hospitality services. European Journal of Marketing. Emerald
Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. 2014. A primer on partial least squares structural equation modeling (PLS-SEM). Sage publications
Han, H., Nguyen, H. N., Song, H., Chua, B. L., Lee, S., & Kim, W. 2019. Drivers of Brand Loyalty in the Chain Coffee Shop Industry. International Journal of Hospitality Management, 72, 86–97.
Hopfenbeck, W. 1993. The Green Management Revolution: Lesson in Environmental Excellent. Prentice Hall
Kalafatis, S. P., Pollard, M., East, R., & Tsogas, M. H. (1999). Green marketing and Ajzen’s theory of planned behavior: A cross-market examination. Journal of Consumer Market- ing, 16, 441–446.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Jurnal Akuntansi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
