LOYALITAS WISATAWAN DAMPAK KEPUASAN WISATAWAN, PROMOSI DAN SADAR WISATA MASYARAKAT PULAU TIDUNG

Penulis

  • Dian Riskarini Universitas Pancasila
  • Yuli Ardianto
  • Reffy Reffy

DOI:

https://doi.org/10.37932/j.e.v11i1.217

Kata Kunci:

promotion, awareness of community tourism, tourist satisfaction, tourist loyalty

Abstrak

Tidung Island is one of the islands in the Thousand Islands and has become a tourist attraction for visitors to enjoy panoramic views, water tourism and underwater reefs. Local people take advantage of this opportunity to be managed independently in an effort to support the tourism potential in their area. This study aims to analyze the loyalty of tourists visiting Tidung Island due to the influence of tourist satisfaction which is supported by promotion and awareness of community tourism. The data used in this study are primary data obtained from questionnaires. The number of samples of 200 respondents using descriptive quantitative purposive sampling method. The data analysis technique used path analysis. The results showed that promotion and awareness of community tourism had a positive and significant effect on tourist satisfaction. Tourist satisfaction has a positive and significant effect on tourist loyalty. Promotion and awareness of community tourism have a positive and significant effect on tourist loyalty. Keywords: promotion, awareness of community tourism, tourist satisfaction, tourist loyalty.

##submission.downloads##

Diterbitkan

2021-03-31

Cara Mengutip

Riskarini, D., Ardianto, Y., & Reffy, R. (2021). LOYALITAS WISATAWAN DAMPAK KEPUASAN WISATAWAN, PROMOSI DAN SADAR WISATA MASYARAKAT PULAU TIDUNG. Jurnal Ekobis : Ekonomi Bisnis &Amp; Manajemen, 11(1), 121–132. https://doi.org/10.37932/j.e.v11i1.217

Terbitan

Vol 11 No 1 (2021): Jurnal Ekobis: Ekonomi Bisnis dan Manajemen

Bagian

Articles

Lisensi

Copyright Notice

Copyright

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of initial publication in this journal.

Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) before and during the submission process, as it can lead to productive exchanges and earlier and greater citation of published work (See The Effect of Open Access).

License

You are free to:

  • Adapt — remix, transform, and build upon the material
  • for any purpose, even commercially.

Under the following terms:

  • Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

  • ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.

  • No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

           

Jurnal Ekobis: Ekonomi Bisnis & Majemen is licenced under Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0).

Privacy Statement

The names and email addresses entered in this journal site will be used exclusively for the stated purposes of this journal and will not be made available for any other purpose or to any other party.