KRITERIA YANG DICARI PERUSAHAAN: ANALISIS KONTEN IKLAN KETENAGAKERJAAN HUBUNGAN MASYARAKAT PADA SITUS INDEED
DOI:
https://doi.org/10.37932/j.e.v12i1.417Kata Kunci:
Tingkat Pendidikan, Keterampilan Lunak, Keterampilan Teknis, Hubungan MasyarakatAbstrak
Pada penelitian ini mengeksplorasi bagaimana suatu perusahaan baik itu internasional maupun nasional memberikan tawaran lowongan pekerjaan melalui sistem e-recruitment yakni situs Indeed. Penelitian ini ingin melihat dan memahami bagaimana kriteria yang dicari pada deskripsi iklan ketenagakerjaan khususnya hubungan masyarakat yang dimana dilihat berdasarkan tingkat pendidikan, keterampilan dan kemampuan seorang pelamar kerja di Indonesia. Analisis konten terhadap 35 iklan ketenagakerjaan ini menggunakan metode analisis deskriptif kuantitatif yakni menggunakan tabel distribusi frekuensi dan uji statistik Chi-square untuk melihat adanya perbedaan yang signifikan pada setiap kategori serta melihat kriteria apa yang paling banyak dibutuhkan dalam iklan ketenagakerjaan hubungan masyarakat oleh suatu perusahaan. Hasil temuan penelitian ini menunjukkan gelar sarjana, keterampilan menulis dan tak tik komunikasi menjadi indikator yang paling banyak dicari dari setiap kategori oleh suatu perusahaan. Selain itu, hasil penelitian menunjukkan adanya perbedaan kategori gelar antara perusahaan nasional maupun internasional dengan nilai signifikansi 0.027 < 0.05. Sedangkan, pada kategori keterampilan teknis memiliki nilai signifikansi 1.000 > 0.05 dan keterampilan lunak 0.700 > 0.05. Artinya, tidak terdapat perbedaan antara kedua jenis perusahaan pada kategori keterampilan teknis dan keterampilan lunak. Maka dari itu, spesifikasi dari deskripsi lowongan pekerjaan hubungan masyarakat yang ditawarkan oleh perusahaan harus jelas dan mencantumkan apa yang menjadi prioritas utama agar pelamar dapat menyesuaikan diri.This research explores how a company, both international and national, offers job vacancies through the e-recruitment system, namely the Indeed site. This research wants to see and understand how the criteria sought in the description of employment advertisements, especially public relations, are seen based on the level of education, skills and abilities of a job applicant in Indonesia. The content analysis of these 35 employment advertisements uses a quantitative descriptive analysis method using frequency distribution and Chi-square statistic test to see significant differences in each category and to see what criteria are most needed in public relations employment advertisements by a company. The findings of this research indicate that a bachelor's degree, writing skills and communication tactics are the most sought-after indicators of each category by a company. Besides that, the result of the research also shows that there was a difference on degree category between national and international company with significant score 0.027 < 0.05. Meanwhile, on hard skills category got a significant score 1.000 > 0.05 and soft skills 0.700 > 0.05. It means that there was no difference between both of the companies on hard skill and soft skill categories. Therefore, the specifications of the description of public relations job vacancies offered by the company must be clear and what are the main priorities so that applicants can adjust.Referensi
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